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Environmentally friendly and more convenient? The ability to drink water from your sink? No longer need to lug heavy 24-packs of Aquafina to your car? Sign me up. Brita's been the #1 brand in water filtration and optimization since it's founding in 1966 over 40 years ago. Founded in Germany, Brita now has headquarters all over the world, including their US headquarters in Oakland, CA. The carbon filter eliminates bad odors and the taste of halogen compounds while the exchange ion resin lowers the concentration of carbon compounds and softens tap water. By buying a Brita water filter, you're also fulfilling your social responsibility, in that Brita just signed on with UNICEF to provide enhanced drinking water in rural Vietnamese villages. In fall 2010, Brita also began donating to the Breast Cancer Care Charity. Buy a Brita water filter once and you'll forever save money, time, and effort with your water needs!
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