Showing posts with label foxtails. Show all posts
Showing posts with label foxtails. Show all posts

Saturday, June 25, 2011

On2theNextLA


You specialize in making dope Foxtails and we share the same last name as well? Oh yeah, we must to be cousins. The Ranters on Twitter were right: LA really is small.

On2theNextLA is a new urban street wear company that has heavily support the hip hop dance culture since they came into existence. The company started in January of 2011, and were embraced by the "Jerk" dance culture as well as hip hop culture as a whole. The first item they put out was the Foxtail, and it continues to be their #1 retail item. At the time, Foxtails that other companies were selling were in the $80-$120 range and were in high-demand, but were a bit too expensive for the financially-challenged key market base (ages 13-19). So, On2theNextLA decided to sell them at an affordable price. Now, teenagers looking up to their favorite artists/actors style, can recreate it by wearing foxtails themselves. They also wanted to give their customers a selection, and bring out different styles and colors.